Do you know what Xerox and Kleenex have in common? Brand Power!
You may use another copy / print machine brand, yet you say “I’m going to make a Xerox copy of these documents.” You may use another disposable handkerchief / tissue brand, yet you say “I need a Kleenex to blow my nose.”
Their Brand Power has allowed them to become synonymous in relation to the products and/or services offered within their respective industries.
What can you learn from Xerox and Kleenex [the Brands We Love]? Don’t just set out to distinguish your brand, aim to become the definitive authority within your market. Think beyond the brand, leave your mark on the industry.